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Coco Schiffer finds longevity incredibly chic\\
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For the NYC-based style provocateur and _Who What Wear_ editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.\\
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Shop the edit\\
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[_How to style_\\
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Coco Schiffer finds longevity incredibly chic\\
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For the NYC-based style provocateur and _Who What Wear_ editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.\\
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Shop the edit\\
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[Shop dresses](/content/women/clothing/dresses/index.html)

_How to style_

Five outfit ideas

#### 50 char count can go over two lines

50 char count can go over two lines

Coco Schiffer finds longevity incredibly chic

For the NYC-based style provocateur and _Who What Wear_ editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.

Shop the edit

[Shop dresses](/content/women/clothing/dresses/index.html)

Do you think personal style is something you cultivate, or something you simply can't help?

Personal style starts with instinct and gets better through playful refinement. You naturally gravitate toward certain pieces, then over time you learn how to edit, repeat and lean into what feels most like you.

[Shop the edit\\
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[Shop all](/content/new-arrivals/index.html)

[Hellessy\\
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[Nelly Crepe Short-Sleeve Peplum Jacket](/content/products/hellessy-nelly-jacket-red/index.html)

[$1,290](/content/products/hellessy-nelly-jacket-red/index.html)

Conscious

[Spinelli Kilcollin\\
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[Diamond & 18k Gold Two-Tone Pavé Raneth Ring](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-pav-raneth-ring-sterling-silver/index.html)

[$3,900](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-pav-raneth-ring-sterling-silver/index.html)

Conscious

[ByVarga\\
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[Nola Silk Wide-Leg Trousers](/content/products/byvarga-nola-silk-wide-leg-trousers-black/index.html)

[$490](/content/products/byvarga-nola-silk-wide-leg-trousers-black/index.html)

Conscious

[Chelsea Paris\\
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[Ini Leather Pump](/content/products/chelsea-paris-ini-leather-pump-white/index.html)

[$350](/content/products/chelsea-paris-ini-leather-pump-white/index.html)

Conscious

[Spinelli Kilcollin\\
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[Gray Diamond & 18k Gold Two-Tone Nimbus Ring](/content/products/spinelli-kilcollin-nimbus-sg-stack-ring-7050361700488/index.html)

[$3,900](/content/products/spinelli-kilcollin-nimbus-sg-stack-ring-7050361700488/index.html)

[How much does a piece's story factor into how you feel wearing it?\\
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It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.\\
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Shop the edit\\
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How much does a piece's story factor into how you feel wearing it?\\
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It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.\\
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Shop the edit\\
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How much does a piece's story factor into how you feel wearing it?\\
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It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.\\
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Shop the edit\\
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As someone with real influence over how people dress and where they shop, what does that responsibility look like for you, especially during Earth Month?

I think influence today means making thoughtfulness feel cool. I love encouraging people to shop slower, build a capsule wardrobe and re-wear pieces. When your closet is built around styles that actually work together, getting dressed becomes easier, more personal and honestly more chic.

[Shop the edit\\
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Conscious

[Spinelli Kilcollin\\
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[Diamond & 18k Gold Two-Tone Piera Ring](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-piera-ring-sterling-silver/index.html)

[$3,100](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-piera-ring-sterling-silver/index.html)

[Hellessy\\
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[Lian Beaded Knit Off-Shoulder Sweater](/content/products/lian-beaded-knit-off-shoulder-sweater-white/index.html)

[$850](/content/products/lian-beaded-knit-off-shoulder-sweater-white/index.html)

Conscious

[Helen Kaminski\\
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[Amani Leather Hobo Bag](/content/products/helen-kaminski-amani-leather-hobo-bag-brown/index.html)

[$300](/content/products/helen-kaminski-amani-leather-hobo-bag-brown/index.html)

Conscious

[Cecilie Bahnsen\\
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[Bliss Embroidered Floral Straight-Leg Jeans](/content/products/cecilie-bahnsen-bliss-embroidered-floral-straight-leg-jeans-black/index.html)

[$930](/content/products/cecilie-bahnsen-bliss-embroidered-floral-straight-leg-jeans-black/index.html)

Conscious

[Spinelli Kilcollin\\
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[Diamond & 18k Gold Sonny Ring](/content/products/spinelli-kilcollin-sonny-yg-stack-ring-7050361503880/index.html)

[$5,900](/content/products/spinelli-kilcollin-sonny-yg-stack-ring-7050361503880/index.html)

If you could make one thing about the fashion industry more considered and intentional, what would it be?

"It would definitely be outfit repeating. The most stylish people I know wear things to the ground and somehow look better every time. Longevity is very chic to me."

Coco Schiffer

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Do sustainable brands deserve more attention, and what makes them stand out to you?\\
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Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.\\
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Shop the edit\\
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[_How to style_\\
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Five outfit ideas\\
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Do sustainable brands deserve more attention, and what makes them stand out to you?\\
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Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.\\
\\
Shop the edit\\
\\

[Shop dresses](/content/women/clothing/dresses/index.html)

_How to style_

Five outfit ideas

#### 50 char count can go over two lines

50 char count can go over two lines

Do sustainable brands deserve more attention, and what makes them stand out to you?

Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.

Shop the edit

[Shop dresses](/content/women/clothing/dresses/index.html)

Conscious

[Spinelli Kilcollin\\
\\

[Diamond & 18k Gold Two-Tone Zahra Hoop Earrings](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-zahra-hoop-earrings-sterling-silver/index.html)

[$2,900](/content/products/spinelli-kilcollin-diamond-18k-gold-two-tone-zahra-hoop-earrings-sterling-silver/index.html)

[Argent\\
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[Lenox Heavy Wool Twill Belted Blazer](/content/products/argent-lenox-heavy-wool-twill-belted-blazer-black/index.html)

[$595](/content/products/argent-lenox-heavy-wool-twill-belted-blazer-black/index.html)

Conscious

[Spinelli Kilcollin\\
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[18k Gold Helio Chain Bracelet](/content/products/spinelli-kilcollin-helio-chain-bracelet-7050480353416/index.html)

[$5,100](/content/products/spinelli-kilcollin-helio-chain-bracelet-7050480353416/index.html)

[Argent\\
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[Prince Heavy Wool Twill Creased Trousers](/content/products/argent-prince-heavy-wool-twill-creased-trousers-black/index.html)

[$325](/content/products/argent-prince-heavy-wool-twill-creased-trousers-black/index.html)

[Jonathan Simkhai\\
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[Cedonia Logo Strappy Leather Sandal](/content/products/cedonia-logo-strappy-leather-sandal-black/index.html)

[$395](/content/products/cedonia-logo-strappy-leather-sandal-black/index.html)

[Fashion a Better Future\\
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**_Fashion a Better Future_**\\
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Inspire. Empower. Connect.\\
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Just $4 sends a girl to school for 1 day\\
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When you shop with us, you’re helping support CARE, whose work empowers girls, many of them Syrian refugees, to rise above poverty and reclaim their futures.\\
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Learn more\\
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